Opening their doors in 2000, Betfair have probably been one of, if not the, most revolutionary brand into the betting industry. Their niche was that of exchange betting, which allowed you not only back, but also lay bets.
Since then the company have gone from strength to strength and now that they are able to offer both traditional bookmaking along with their exchange betting, they are probably the most well-rounded bookmaker around.
Betfair have always been at the forefront of innovation and we think this shows through within their site. They were one of the first to offer live streaming and live betting, with it forcing other bookmakers to follow suit and up their game. The reputation that they have been able to forge over the years has no coincidence and it just shows that providing you offer the right service with the right products, you’re going to do well in the gambling industry.
Betfair are one of the first fully online bookmakers in the industry after the company was founded in 2000. Back then the concept of a betting exchange was a massively revolutionised step for online betting and since then the company have reaped the rewards. The quality of the site has meant that Betfair have had very competitors in the past and those that have tried have often failed.
Betfair is based in Hammersmith, London but is licensed in Gibraltar. The company are a massive business these days and in 2014 reported revenue figures of almost £400million with a net income of around £51 milli0n.
Betfair are pretty unique in that they offer both a massive betting exchange and very good ‘traditional’ sportsbook. This means that users can literally have the best of both worlds, from just one bookmaker. In turn, the sports and markets that you can access are truly staggering and as we browse through each sport we see that very few games and markets are missing. In fact, apart from a few of the most obscure multiple markets that some bookmakers do offer, we couldn’t find any notable absentees.
The site comes packed with features, but their standout offering has to be that of their live streaming channel. This gives you access to dozens of sports and hundreds of games each week, free of charge. What’s great about the whole set up is that you can integrate the stream into the live betting section to watch games live and also see markets react to what’s going on.
On top of that you’re also going to be able to access cash out betting, tradefair, Betfair mobile and one of the best blog/article sections of any bookmaker in the industry.
Ease of use
The site has seen many different designs and layouts in the past, but their latest edition has to be their best yet. It’s ease to flick between sports, but more importantly easy to place bets. The betting slip is one that never leaves you, but never intrudes, again adding to the simplicity of the site, but in turn improving functionality.
The maximum bet amount is a little tricky with Betfair as they use both an exchange and a traditional sportsbook. Within the exchange you are going to see the exact maximum amount you can take at a certain price. This is going to fluctuate massively depending on how many people are trading on that market. It is worth noting in Betfair that you are able to change settings which affect both your maximum loss and your maximum risk, which will in turn affect your total stake.
Within the main bookmaker there is no maximum bet outlined by Betfair, but they do cap your winnings to that of £1,000,000 per day.
It’s worth noting that there are no withdrawal limits on Betfair, but minimum amounts will be applied to most options.
- Live Chat: Accessible from the website
- Phone: 0344 871 0000
- Address: Waterfront, Hammersmith Embankment, Chancellors Road, London, England, W6 9HP
The casino at Betfair has seen massive changes over the last few years, most noticeably in the software providers that are now on board. The likes of PlayTech, NetEnt and IGT allow Betfair to pull together a really strong set of games to play, especially when it comes to slots and table games.
The most recent addition to the casino has been the interaction with mobile devices and their latest release of the mobile casino. The app works brilliantly and offers up one of the largest ranges of games that we have seen from any mobile casino.
There was a time when Betfair were one of the largest independent poker rooms in the world. They were also one of the first bookmakers to really make the transition across from sports betting to online poker, one which saw dozens of them follow due to the success they had.
These days they are associated with the iPoker Network, but have also been part of both OnGame and their own independent software in the not too distant past. The iPoker network allows them to access a huge range of players and games, but also gives them a little flexibility in terms of design to allow Betfair to flex their muscles a little.
The bingo room is the latest addition to the Betfair armoury and with they are using the Virtue Fusion software, notably one of the best in the business. There’s a wide range of games to choose with everything from 40, 75, 80 and 90 ball variants, plus dozens of side games and slots as well.
Betfair Company Info
Where are Betfair based?
As Betfair are truly a global brand, they actually hold a number of offices based around the world. The main office for Betfair Limited is based in London, England and this is where the majority of the ‘big-wigs’ will be based.
On top of that they also hold offices in Malta, Romania, Melbourne (Australia) and Italy.
When were they founded?
Betfair were founded in 2000 by Andrew Black and Edward Wray. The pair set out to make a significant change in the gambling industry and basically turned it on its head with the ability to offer punters their then-unique betting exchange.
Over the years the pair won several awards for their work within the betting industry and were widely regarded as one of the most successful UK business since the turn of the millennium. The company have since then acquired and partnered a number of businesses within the gambling industry, such as TVG Network in the US and the New York Racing Association, increasing the value of the business in 2010 at £1.4billion.
The most recent merger came about in 2015 when it was announced that Paddy Power and Betfair would essentially be jumping in to bed together. The deal finally went through in February 2016 and now makes them the number one gambling company in terms of revenue. It also values the business at an astonishing £12billion.
What are their main markets?
Betfair are biggest in two markets; the UK and Australia. The UK has always been the companies bread and butter, if you will, and as they are originally from there, then it makes sense that they would target this market.
The Australian market has been one that’s developed more than anything. What’s been interesting to see is that a lot of UK based bookies have tried their hand in Australia, with limited success (bet365 springs to mind), but Betfair have been one of the few that have been able to crack it and it’s a close second to that of the UK.
Do they sponsor anything?
Betfair have always been keen to make sure they are sponsoring some of the biggest and best events and teams. At the minute, they are currently official betting partners of none other than Barcelona and Arsenal football clubs.