Ladbrokes Review

Ladbrokes are one of the biggest bookmakers in the world, and with that you get a really tidy welcome offer of a £25 free bet. The bet is essentially a 100% match on your first bet made at odds of 1.5 (1/2) or greater.

You don’t get a massive offer from Ladbrokes, but we can assure you that’s one of the best in the business. A 100% match is nothing to shrug at and with that comes the added bonus of betting at a bookmaker that has a stellar reputation.

What you will find from Ladbrokes is that they are keen to keep throwing your promotions as your time on the site wears on. A lot of bookmakers simply do all they can to get you through the door, but with Ladbrokes you can expect promotions such as money back offers, enhanced odds and best odds guaranteed (on some markets) over their rivals.

Ladbrokes Screenshot

Ladbrokes Screenshot

How It Works

The actual claiming of your bonus is very simple. Once you’ve opened your account you will then need to make a deposit of £/€5 or more. From there it’s just a matter of placing your first bet at odds of 1.5 (1/2) or greater.

Upon receiving your free bet you then get 7 days in which to ‘use it or lose it’. After that 7 day period, if the free bet hasn’t been claimed then it will be forfeited. Bear in mind that the bet doesn’t have to be settled in that time, just placed.

If you manage to place a successful free bet then any monies returned will not include the stake. Also, you will have to place the full amount of your free bet in one go (i.e. it can’t be split up into multiple separate bets.


We’ve already mentioned the majority of restrictions that are in place, but there are one or two more to make sure you understand before claiming the offer.

  • The maximum bet you can claim is £/€ 25
  • You must place your bet within 7 days of it hitting your account.
  • To qualify for your free bet the initial bet must be made at odds of 1.50 (1/2) or greater
  • You will not receive the stake amount from any free bet winnings.
  • Void bets do not count towards triggering your free bet
  • The offer is only available online or via mobile

Our Verdict

The Ladbrokes offer is one of the best around purely for the fact that it doesn’t lead to any clearing requirements after the bets have been settled. What most bookmakers do is make you play through a certain percentage of your free bet before being able to withdraw. If winnings hit your account from the free bet, then you are able to withdraw immediately.

Another great positive that we love is the fact that the minimum bet is so low. Most bookmakers set this around the even money mark, but Ladbrokes have this at a very gamely 1/2. For the shrewd bettors amongst you then this will enable you to get in and out very quickly with an almost guaranteed profit, should you select your bets right.

About Ladbrokes

Ladbrokes was first established in 1836, making it one of the oldest bookmakers in the world. The brand pretty much goes before it and anyone who has been involved in the gambling industry or is at least familiar with betting will likely have heard of Ladbrokes. The company are based in London, England and currently employ almost 15,000 ranging from their online department to their ever-strong high street offerings.

In 2015 the company reported revenue figures of £1.2billion, but in the same year also announced that they would be merging with the Gala Coral Group to be re-branded as Ladbrokes Coral. To this date there has been no sign of any name or brand changeover from Ladbrokes, but it’s likely to infiltrate in in the coming months/years. The merger now means that, as a group, they are the biggest network of online betting sites in the world.

Best features

As you would expect from Ladbrokes, the range of sports and markets that are on offer are second to none, and everything that you could possibly want to bet on is available from Ladbrokes. What’s great about using a bookmaker like Ladbrokes is that not only are dozens of sports on offer, but for each is a really great range of markets to bet on as well.

The live streaming section on the site is one of the latest additions to their feature list, and it’s been a welcomed one at that. You can stream dozens of sports and matches from around the world, completely free for Ladbrokes users. What we will say though is that the quality will vary for each sport, especially the range of football games, which on the whole are made up of lower league foreign games.

Whilst possibly not a feature as such, their promotions section really is a great section for the site, offering loads to existing players. These may include money back specials, price hikes, guaranteed best odds and event the occasional free bet here and there.


The pricing at Ladbrokes is actually not as great as you might think, given their stature at least. They aren’t bad, don’t get us wrong, and if you wagered with them for every bet then you wouldn’t be far off, but compared to a bet365 or a BetVictor, they are a fair way behind, at least for the markets that we checked.

Ease of use

Ladbrokes finally rolled out a new design for their dated sportsbook in 2015 and haven’t looked back since. It’s not the best that we have come across, but it’s more than usable and it’s very ‘Ladbrokes’ if that means anything to you.