Unibet Review

Unibet are fast becoming one of the higher profile bookmakers in the industry and with that comes a very solid welcome promotion in the form of a £20 free bet. The free bet is essentially a no lose first bet, so if you do lose your first bet with the site then they will refund that bet up to £20.

The bonus money will be between £10 and £20, depending on how much your first bet is for. It’s worth noting that you will need to wager throughout free bet amount 6 times before being able to withdraw. So, if you got the full free bet on offer of £20, you’d need to wager £120 worth of bets before you could withdraw that amount.

The site has also worked hard over the years to improve their deals for existing customers as well. Some of the more common will include refunds on losing markets if a goal is scored in injury time to lose your bet (football), acca insurance if one team lets you down, money back when you have placed 5 live bets of £5 or more and £20 when you refer a friend to Unibet.

Unibet Screenshot

Unibet Screnshot

How it works

What you’re going to have to do is first of all create a new account. Bear in mind that this promotion is only available to people who do not have an existing Unibet account. You then need to make your first deposit and place your first bet. If that bet loses then Unibet will refund the stake up to £20. Qualifying bets for this promotion must be made at odds of 1.40 or greater. The bonus will expire after 60 days and any winnings that you’ve made from this amount over this period will be forfeited.


It’s an offer that doesn’t have an awful lot of fine print, but there are one of two areas which we need to highlight for you below.

  • The maximum free bet you can claim is £20
  • The free bet will be matched 100% up to £20 on your opening bet
  • Qualifying bets must be made at odds of 1.40 or greater
  • You need to wager through your free bet amount 6 times before being able to withdraw
  • Any withdrawals made prior to these terms being met will void your free bet and any winnings from said bet
  • You get 60 days to clear your full bonus amount
  • Only residents from the UK and Ireland can partake in this promotion.

Our verdict

What you’ve got from Unibet is a very solid promotion that is pretty much hassle free. The clearance rate of 6 times your free bet amount may be more than some bookmakers require, but it’s still not all that bad, especially given that you get 60 days in which to hit this mark. The minimum bet amount of 1.40 is very low for these types of bets, which is a huge positive in our opinion. Basically, what you’re getting is a very solid free bet, without ever being an industry leader.

About Unibet

Unibet are brand that have made massive strides over the last 5 or so years. The company are a truly European bookmaker and by this we mean that they target marketplaces based all over Europe and particularly Scandinavia. The brand has been about since 1997 and from there have gone on from strength to strength.

What’s been interesting to see is that /Unibet have acquired a number of already established bookmakers, none higher profile then that of Stan James. This has allowed the Unibet Group to then integrate other markets, but by using separate brands, rather than just the Unibet brand alone. This has result in record high revenue numbers in 2015 of £354million and a employee database of will in excess of 1,000.

Best features

In terms of sports that are on offer, you really cant go wrong with Unibet. There’s a great range, but the what’s probably most important and at the same time most impressive, is that each of them seem to have great coverage. The likes of football and horse racing are always going to be right up there, but sports such as Australian Rules Football, Darts, Rugby League and Basketball have fantastic followings, which is not something that all bookmakers can put stake to claim.

We were really intrigued to see what one of their latest features entailed when we heard about BetUp. BetUp is essentially a pool-based game where you pay to enter and then have to predict the result of a selection of matches. If you get them all right or alternatively earn the most points in your pool from your predications then you win a share of the prize pool.

The site also includes features such as their expert opinion section which includes information from Unibet ambassadors, such as England legend, Glenn Hoddle and their mobile betting app which we must commend on being excellent, including pretty much all sports and markets from the online bookmaker.


The pricing at Unibet is more than competitive as well. We wont go as far as saying that they are the best in the business or really trouble the top dogs, but they are just very, very solid and you certainly wont be losing too much value betting with them on a regular basis.

Ease of use

The design of the site has to be one of the best features of it all for us. The industry that we are in now is so saturated, where so many bookmakers offer the same features, so it often comes down to design to seal the deal. We can tell you right now that Unibet looks and feels amazing!