There would be few objections if we said that 32Red are probably better known for their work within the casino sector, rather than the sports betting sector. The company are one of many who have made the leap to include sports betting and based on their recent offerings, have done so impressively well.
The sportsbook is first off able to compete with most within the sector. We won’t go as far as saying that they are up there with the likes of BetVictor or Coral just yet, but they do offer up a more than sound backup for punters looking to try something a little different.
What we liked about 32Red is that you are getting a full package. The ability to play one of the best casinos and then flick across and use a comprehensive sportsbook is not as common as you might think.
About 32Red Sport
32Red has been about in the online gaming sector since 2000 and are widely regarded as one of the biggest brands in the industry reporting a 52% revenue increase in 2016 topping £48.7m. Whilst the company is originally from Britain, they are now based out of Gibraltar holding licenses with both the UK Gambling Commission and the Gibraltar Betting and Gaming Association.
It’s probably fair to say that 32Red are much more established in the poker/casino/bingo industry than that of sports. But, when they entered the sports betting sector in 2014, the company vowed to make this area of the business as popular as their others, investing huge sums of time and money to compete with some of the biggest bookmakers in the world.
You have to bear in mind that 32Red, whilst a huge brand in gambling industry, are still relatively young when it comes to online sports betting. This is why when you see literally tens of thousands of markets and dozens of sports to bet on throughout the site, it’s an impressive feat to say the least.
We loved their live betting section as well, which linked up to their match centre style layout nicely. The range of sports and markets that are on offer are a credit to them and often an area that gets overlooked somewhat when bookmakers first come in to a betting sector.
In terms of standout features, they do feel a little thin on the ground and do lack some of depth that many other bookmakers are providing. You could say that they do the simple things very well though, which whilst we agree isn’t necessarily a feature, it is something that a lots of providers fail at. So, you have to applaud 32Red Sport for that.
The pricing structure on board is pretty solid, without ever really getting the juices flowing. It’s very similar to a huge number of bookmakers in the industry, in that you wont be getting the best odds with each bet, but you will be getting a fairly good deal and certainly not to the point where you’re getting ripped off.
Ease of use
The site is absolutely great to use. In fact, it could well be the best thing about 32Red and we think that a lot of bookmakers could learn a thing or two from them. It’s very simple, clean looking, non-cluttered and this is what really makes it work for us. It’s here where the lack of features is actually a positive in that you simply find your sport, choose your market, then place your bet… what more could you need?
32Red don’t have a maximum amount you can bet on a certain market, but they do have a maximum limit as to how much they are going to pay out. This limit is set at £250,000 per single bet. They do state that this amount could be lower depending on the sport or league that you are betting on. For example, a Premier League game is going to offer a larger amount than a game from League 2, more often than not.
It is worth noting that they do encourage punters to get in touch if they think that they will exceed this amount and they will honour this in certain circumstances. But, as this limit is a payout limit, you will need to contact them before placing the bet.
- Address: 32Red Ltd, Suite 741, Europort, Gibraltar, GX11 1AA
- Live Chat: Via website
- Phone: 0808 180 3232
As one of the most established and best-known casinos, 32Red are able to offer up a great range of casino games to choose from. The company work exclusively with Microgaming, who themselves are renowned for being one of the best in the business.
With around 300 games to choose from, the casino isn’t the biggest that we have tested, but the range of games and the quality of games really does stand up to pretty much all the competition. As it’s powered by Microgaming you are going to be able to test games for free, before playing for real money, something that is a massive help for players who are new or that are playing games for the first time, if only to learn how they work.
32Red have extended their partnership with Microgaming into their poker client and are situated on the Microgaming Poker Network. They’ve been long time advocates of this software and you’ll find that the games run about as well as you will find.
The range of games and number of players is a major reason why they’ve been so successful. The downside is that the software now looks a little dated and the lack of mobile compatibility really is pretty poor in this day and age.
The bingo hall on site is another Microgaming brainchild and with it you get a decent offering. The games come in the form of 90 and 75 ball variants, which is about as basic as you will find if we are being honest.
The standout feature within the bingo section has to be the number of promotions that are on offer. They are pretty good across the board but the bingo section is the most dedicated when it comes to offers; possibly in the industry.
32Red Sport Company Info
Where are 32Red based?
The company are based and run out of Gibraltar. They do hold a call centre within the UK that if you needed to pick up the phone and talk to someone you would be forwarded to, but everything from snail mail to wanting to pop down and see them, you need to visit the address posted in the section above.
When were they founded?
The company have been about since 2002 and launched primarily as a casino brand. They were able to develop some of their own casino games for quite a while, but their collaboration with Microgaming has definitely allowed them to propel the brand to the next level.
What are their main markets?
32Red are pretty much exclusive to punters within the UK and Europe. They have around 20 or so countries listed on site that they state are restricted territories, but they also mention that this list isn’t exclusive to just these countries, which makes things a little confusing.
Some of the excluded countries include the US, Israel, Turkey, Canada, Australia, France, Hong Kong, Kuwait, Thailand and Venezuela. The banking options are a much better guide as to how they fare around the world and they accept payment methods from the likes of Austria, Finland, Germany, Holland, Japan, Norway, Sweden and Portugal.
To summarise, the UK, Ireland, mainland Europe and Scandinavia seem to be their most prominent countries.
Are they part of a group?
32Red were bought out by the Kindred Group in July 2017, in a deal reportedly worth around £175million. As they were actually owners of a few other brands such as Roxy Palace, these brands also made the switch in the deal.
Kindred now have 13 different brands under their wing, including the likes of Unibet, Maria Casino, Stan James and iGame. They cover all aspects of the gambling industry, including sports, bingo, poker and casino.
Do they sponsor anything?
32Red are big advocates for sponsorship deals and have been running them pretty much since they opened their doors back in 2002. At the time of writing, they sponsor Leeds United in the Championship and Rangers FC in the Scottish Premiership.
The brand doesn’t just sponsor sports clubs either, they also sponsor individual athletes. They call them their ambassadors and they include the likes of jockeys Paddy Brennan, Bryan Cooper and Jamie Spencer as well as boxer Josh Warrington.
In the past, they have also sponsored both Aston Villa (2006-2008) and Swansea City FC (2008-2011).