Betfred Review

Betfred are one of the oldest brands in the industry. With it comes a certain responsibility to be one of the innovators as well. Over the years they’ve not only been able to stay as one of the biggest bookmakers, but also been able to set the trend with new features and betting technologies.

The company are probably best known – in sports betting – for their creation of Goals Galore, the both teams to score bet. In fact, they were one of the first to make this bet popular and these days, it’s one of the highest wagered on markets in the industry.

The company has also been able to give something back to the sports that they promote, a notion that not all are able to achieve. One of the biggest and most recent has been on the back of the acquisition of the Tote, in turn pumping huge sums of much-needed money into the horse racing industry.

Welcome Offer: Bet £10, Get £30
New Sports customers only. Promo code SPORTS60. 1st sports bet of £10+ in one transaction at Odds of evens (2.0) or greater, settled in 60 days. £30 free bet paid within 48 hours of settlement. Payment restrictions apply. SMS validation may be required. 30 Free Spins on selected games. 7 day expiry spins & bonus. Full T&Cs apply.
New customers only, terms and conditions apply, 18+,

Football Offers

Double Delight, Hat Trick Heaven

There’s nothing like place a wager on the first goal scorer market and seeing the big number 9 that you backed lump one in after just 10 minutes. Bet won and money in the bank! But what if I were to say to you that you could win double your money if he scores again? Now I have your attention, what if I told you that you could win triple your money if he managed to bag a third goal? Excited now, aren’t you! Well, this is exactly how the Double Delight, Hat Trick Heaven works over at Betfred.

The offer is pretty simple in that all you need to do is place a wager on the first goal scorer marker and if he goes on to score two or three goals (at any time) during that match, Betfred will double or triple your starting odds, respectively. There is no need to opt-in for the offer and it’s one of the most popular in the industry right now. There’s also no limit on the amount you can stake, well there is, but it’s bets up to £3,000 for each single, so we’d assume the majority of you will be covered.

Offer Rules

You can claim this offer when betting both online and via your mobile or tablet device. The money will be paid out to your account in real cash, so it’s not a bonus amount or even comes with any clearing terms.

The offer will apply to betting markets within the 90 minutes (including added on time). Own goals don’t count and neither does extra time. You must place your bets prior to the game starting and live or in-play bets will not qualify for this offer. Any winning bets will be paid out within 24 hours of the market being settled. Any free bets can’t be sued with this offer nor can any on-going or existing betting offers.

Horse Racing Offers

Five Times The Odds For One Winner (Horses & Dogs)

The lucky 63’s are a popular bet amongst horse racing punters. You can really spread your bets with this giving you the chance to win big, but also recoup at least some of your money. But, what if we said that you could win up to 5x the odds for one of your horses. Just think how much more appealing this bet could become. Heck, if you shipped the lot then we could be talking life-changing sums of money as a result.

Betfred are offering just this with some of their odds enhancement for both horse racing and greyhound racing. It’s not just the lucky 63’s that will get the price boost, as a lucky 31 will get a 4x multiplier on one horse and lucky 15s will get a 3x multiplier for one horse. There is no need to opt in and the bet will run as and when the first race from your selection starts. It’s also worth noting that this promotion will be on offer for every race, all day, everyday on UK and Irish horse racing and greyhound racing. And just for good measure, they’ve included the virtual greyhound races as well!

Offer Rules

You can place this bet on either a mobile, tablet or online device and the horse that gets picked will be the shortest price horse. The bonus will be applied to all betting slips at the start of the bet and cannot be changed after the bet has been placed.

There are no other terms to note other than the races for this offer must be from the qualifying selections, as named above.

Up To 100% Bonus On Winning Full Cover Bets

The buzz of successfully landing a big full cover bet is like very few in the betting industry because it’s simply one of the most profitable betting types of its kind. The likelihood in which you pull it off is extremely rare, but it’s doable and people have own serious sums of money as a result.

But, what if we told you that Betfred will give you a boat load more cash if your selections all come in? In fact, they will offer you up to 100% on some selections, which is essentially double your winnings (which were already going to be a sizeable amount).

Eligible bets include lucky 15/31/63, Yankee, Canadian or Heinz all picked from the Super Bonus Races which have been selected each day by the team. If you manage to pick a full card of winners, then they will offer 15%, 50% or 100%, depending on the betting type you selected (15% for Lucky 15/Yankee, 50% for Lucky 31/Canadian, 100% for Lucky 63/Heinz).

Offer Rules

The bonus will only be paid if you manage to pick a card with 100% winners involved. Each bet must be taken from the Bonus raced that are selected by Betfred and any races that aren’t included on this list will mean that the hole bet will not be eligible for this offer.

Your bets must be a minimum of 20p per bet and it does not include Tote dividend bets. Bets placed using free bet money or as part of an existing offer will not count. All bonus payments are paid on winnings.

Second Place Money Back (Selected Horse Races)

There is nothing quite like the thrill of a horse race that has been closely contested. Your horse and an opposing horse are neck and neck, but that exhilaration turns to despair when they miss out by a nose. Gutted is not the word! However, you shouldn’t be too hard on yourself as if you’d backed it with Betfred, then chances are you’ll get your money back. In fact, it could finish miles behind the winner but as long its 2nd, you could still get your money back.

The offer is applied to the feature race of that day. Obviously, they will vary each day and you can check which races have this offer simply by visiting the Betfred website. The chances are that the race will be either from a racetrack in the UK or Ireland, so it’s often just domestic racing, but international meetings have been known to include it. It worth point out again that this offer does not apply to all races, just the race of the day. Also, they will refund bets up to £25, which means that you can bet more and if you do it will still qualify, but only £25 of your bet will be refunded.

Offer Rules

The offer can be claimed on both mobile and online services and will be paid out in a free bet format. Your free bet should hit your account within 24 hours of the race being settled, although it’s likely that this will take just a few hours to complete in most cases.

The maximum you can receive is £25 but if you are wagering using a current free bet or promotional money then you wont be eligible for this promotion. Dead heat rules will apply to this offer and your horse must finish second outright to qualify.

Other Offers

Rugby Double Delight

It’s a great feeling when your pick for the first try scorer in a rugby match runs over to lock in your bet. It could take just a few seconds or a painstaking 80 minutes, but when they do, you know that your money is won and safe, with the result of the game being irrelevant. Or is it?

What if the kind folk at Betfred were to offer you double the odds should they go and score another try as well? Wouldn’t that be just swell! Well, that’s what has happened and Betfred will offer you double the odds should your player go and score a second try at any point of the match.

The offer is strictly used for selected games, of which you can find from the Betfred site. It usually includes a number of games both from League and Union disciplines, but it’s important to find out which are on offer, as most do not qualify. There are no limits to the amount that you can receive as well, so if you backed the 20 stone prop to run in for the first score at 50/1, then Betfred will pay out at odds of 100/1 should he manage to bundle his way over for a second try.

Offer Rules

The offer will be available on first try scorer bets only. The player can then go on to get his second try in any sequence in the game after that, for example, he may then score the fourth try of the game as well, meaning he qualifies. If they fail to score a second then no bonus – from this promotion – will be added to your bet.

Winning selections will be credited with the extra cash within 24 hours of the market being settled. It’s worth noting that only single bet types are eligible for this offer and it cannot be used in conjunction with any existing promotions, free bets or offers from the Betfred site.

About Betfred

Betfred have been a integral part of the betting scene since they first opened their doors in 1967. The company started life as a high street bookmaker before integrating their online sportsbook back in 2003. Interestingly, they are one of few bookmakers who still have a flurry of high street shops scattered throughout the UK and Ireland. In fact, there are over 1,650 Betfred betting shops in total!

The company are still based in Warrington, England where they have been for many years now. They have managed to set up dozens of different sponsorships in the past including the likes of Wembley Stadium, Scottish League Cup, World Snooker Championship and many more.

Best features

In terms of their market coverage, you really cant fault what Betfred offer up to their punters. It could be argued that both football and horse racing play a huge part in the makeup of their site, but then this isn’t uncommon for a bookmaker such as Betfred who are predominantly Euro focused when it comes to online betting.

One of the company’s best features has to be their ability to sniff out new and exciting markets, and in turn have their own twist on things. For example, Goals Galore betting is essentially just picking games where you think both teams will score at any time, but their clever marketing and twists that they have added makes it one of the most popular betting markets in production these days. The same could also be said of Double Delight and Hat-trick Heaven, again both having twists on simple markets.

The bookmakers is jam packed with other features such as live streaming, cash out betting, social section including a forum, betting tips, statistics, live commentary, blog, huge social media following and so much more.


The pricing structure is very solid at Betfred, which you would expect really from one of the worlds best. They are great for price boosts as well, of which make them super competitive and often best priced in the industry for these types of bets.

Ease of use

The design of the website, for us at least, is the only real negative for Betfred. It looks very dated these days, and even though they have recently undergone a facelift, the tick boxes and list bets are all too cumbersome. This is a shame as aside from that, it’s one of the best bookmakers going.

Maximum bet

Betfred don’t actually include a maximum stake amount, but like many these days, they do cap the amount you can win. For the major sports such as horse racing and football, this limit is set to £1,000,000. As you work your way down in less popular sports, the max payouts will decrease quite drastically.

There will be times on site where your bet has been refused or your bet needs to be validated. This essentially means that the sum of money wagered on that bet is more than Betfred were initially willing to take. Your bet will then be passed over to their traders and they will inform you if your bet has been successful at those odds and stake or not.

Withdrawal limits

The maximum you are going to be able to make with one transaction is £20,000 and this is linked to debit card withdrawals. Other methods will vary, but they are often quite a bit less than this amount.

It’s also worth noting that you can withdraw up to £250 a day within any Betfred shop direct from your Betfred account.

Customer support

  • Phone: 0800 028 7747
  • Email:
  • Address: Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood, WA3 7PQ, UK

Other Products


Betfred Casino ScreenshotThe casino at Betfred works really well alongside the sports betting side and whilst we wouldn’t say it was the best in the business, it will meet the needs of the majority who play it. The site uses a number of different software providers that include PlayTech, Boss Media and Ash Gaming.

The range of games on offer is surprisingly large, but we were more impressed with the number of games that are now available on their mobile casino more than anything. They also work in partnership with DC comics and as a result are able to offer up branded games based on their characters.


Betfred Poker ScreenshotThe poker has been running on the iPoker network for a number of years now and it seems to be a partnership that works well. We have our reservations about the software though and we do feel it looks a little dated these days, but having said that, it’s solid as a rock in terms of reliability and it’s something that you’re either going to love or hate.

The traffic is one of the main reasons why many punters like using Betfred, with consistent streams around the clock. The weekend crowd make a real buzz for the poker room and cash games fill up fast, often with waiting lists for the juicer tables.


Betfred Bingo ScreenshotPlayTech also play a big role for the bingo side of things within Betfred and as a result they are able to offer up a good range of games. In 2017 the site actually saw a huge overhaul and now looks like something that lives up to the Betfred brand, rather than the previous dated version that, to be honest, wasn’t very appealing at all.

Betfred Company Info

Where are Betfred Based?

The company are actually split between that of Gibraltar and the UK. The heritage of the Done brothers starting from scratch within the UK means that they are still very keen to remain here, even when many have jumped ship to the many tax havens around the world.

But, when researching this article, we did find that the sports betting and casino/poker/bingo sections were based in different territories. The sports betting side being based in the UK and the rest being based out of Gibraltar.

When were they founded?

The company were famously founded in 1967 by bothers Fred and Peter Done. The two are widely regarded as two of the most successful businessmen within the UK these days and have built Betfred up from scratch to now have a turnover that surpasses the billion-pound mark.

The formation of the bookmaker actually came on the back of a winning bet, believe it or not. The brothers had stuck a sizeable sum of money on England to win the 1966 World Cup. As their bet came in, instead of wasting the money, the formed Done Bookmakers, and the rest, as they say, is history.

The company worked as a high street bookmaker for several decades, up until 2004 when they decided to jump into a new venture of online betting that was taking the industry by storm. Given that bet365 had already been online for 4 years leading up to that, they were actually a little late to the party.

2004 was also a monumental year in the fact that they changed their name from Done Bookmakers to that of Betfred. The company continued to grow over the next decade or so, acquiring both smaller start-up online bookies and also that of high street stores, using their already established brand to turn dwindling shops into money makers once again.

Their biggest acquisition however came in 2011 when they won a ballot to buy the government run Tote. The fee was £265million, with that money not only paid back to the tax payer, but also to that of the horse racing industry.

What are their main markets?

Whilst the brand is definitely a multi-national entity these days, catering for punters all around the world, they are probably best known for their work within the UK.

Are they part of a group?

The company are part of Petfre Limited, which is basically the trading name for both the Betfred and Totesport brands.

Do they run any high street betting shops?

Betfred still own over 1,600 high street betting shops a number which they look keen to increase. An influx of 322 betting shops on the back of merger between Ladbrokes and Coral has been their biggest increase to date.

Betfred High Street Shop

Do they sponsor anything?

Betfred have been keen sponsors within the sporting world for many years. They currently sponsor both the Super League (rugby league) and the World Snooker Championships. Along with this they are also main sponsors of several high profile horse races within the UK and Ireland and several individual sponsorship deals, most recently with that of Stuart Pearce which ceased in 2017.