Ladbrokes is one of the oldest bookmakers in the world. They’ve been about since 1886 and have seen and done pretty much everything in that time. Starting life off-course before appearing on the high street, they made the natural progression to online where they have seen continued success over the years.
The bookmaker is definitely known as one of the best all-rounders, giving punters a huge range of both sports and markets. Like most bookies that are focussed within the UK sector, horse racing and football play a huge role, but there is much more to them than simply those two markets.
Ladbrokes have been keen to keep adding new features to their site in order to stay ahead of the competition. Features such as live betting, live streaming and The Grid (linking your online account to their high street stores) have been prominent within the last decade or so.
Ladbrokes was first established in 1836, making it one of the oldest bookmakers in the world. The brand pretty much goes before it and anyone who has been involved in the gambling industry or is at least familiar with betting will likely to have heard of them. The company are based in London, England and currently employ almost 15,000 ranging from their online department to their ever-strong high street offerings.
In 2015 the company reported revenue figures of £1.2billion, but in the same year also announced that they would be merging with the Gala Coral Group to be re-branded as Ladbrokes Coral. To this date there has been no sign of any name or brand changeover from Ladbrokes, but it’s likely to infiltrate in in the coming months/years. The merger now means that, as a group, they are the biggest network of online betting sites in the world.
As you would expect from Ladbrokes, the range of sports and markets that are on offer are second to none, and everything that you could possibly want to bet on is available from Ladbrokes. What’s great about using a bookmaker like this is that not only are dozens of sports on offer, but for each is a really great range of markets to bet on as well.
The live streaming section on the site is one of the latest additions to their feature list, and it’s been a welcomed one at that. You can stream dozens of sports and matches from around the world, completely free for Ladbrokes users. What we will say though is that the quality will vary for each sport, especially the range of football games, which on the whole are made up of lower league foreign games.
Whilst possibly not a feature as such, their promotions section really is a great section for the site, offering loads to existing players. These may include money back specials, price boosts, guaranteed best odds and even the occasional free bet here and there.
The pricing is actually not as great as you might think, given their stature at least. They aren’t bad, don’t get us wrong, and if you wagered with them for every bet then you wouldn’t be far off, but compared to a bet365 or a BetVictor, they are a fair way behind, at least for the markets that we checked.
Ease of use
A new design for their dated sportsbook was finally rolled out in 2015 and they haven’t looked back since. It’s not the best that we have come across, but it’s more than usable and it’s very ‘Ladbrokes’ if that means anything to you.
Ladbrokes offer their punters a maximum bet amount of £10,000, which is pretty much in line with the industry standard. But, they do state they will accept higher bets that are subject to confirmation from their traders. This process usually only takes a few minutes, but it is worth contacting them first if you do wish to stake a higher amount.
The maximum that you can withdraw back to credit or debit cards is £55,000 on Visa and £36,000 on MasterCard. Limits will also apply on other banking methods as well.
- Email: Via Webform
- Phone: 0800 777 888 (UK), +44 (0)2088 664488 (outside UK) or 1800 200 539 (Ireland)
- Twitter: @Ladbrokes
The casino has been online since 2000 and in that time, they’ve been able to make it one of the better sports-casino sites that we have seen. We will say that stood up against dedicated online casinos they do tend to struggle somewhat, but then that’s not uncommon for these types of sites.
They use just two software providers in the form of PlayTech and Blueprint Gaming. Whilst this does limit the range of games somewhat, as they work closely with both, you’re often getting a first look at games that other providers aren’t able to access, which is a positive.
There was a time when Ladbrokes were able to host their own poker network and became one of the most popular in the industry. These days they work closely with the iPoker network, allowing punters access to one of the bigger networks in terms of player database.
The software is one of the main reasons why so many punters are keen to use and stick with Ladbrokes. It’s meant that they are able to access a huge range of games, but also some new games such as Twister and 6 Hold’em, creating a bit of variety on site.
The bingo room was launched in 2004 and with it you’re able to see a great range of games. They are running on the PlayTech Bingo software, which we think is one of the best. One thing that Ladbrokes have been keen to implement is mobile bingo and as a result, have one of the largest mobile games range we have seen.
Ladbrokes Company Info
Where are Ladbrokes based?
Ladbrokes have two main offices, one based in London and the other in Gibraltar. The company have a long heritage of being based in the UK and whilst some of the business has been moved off-shore, they would still very much argue that they were an British brand and proud to still be based there.
When were they founded?
The company was set up back in 1886 by two men, Mr Schwind and Pennington. By 1902 Arthur Bendir came on board and they eventually created the Ladbrokes name and moved their offices to central London.
They’ve been based in several locations within London over the years, including the Strand, Mayfair and St James’s in central London. The company then brought on board Mrs Helen Vernet who had previously worked within the British Horse racing sector in an attempt to increase their exposure for what was back then, their most lucrative sport to bet on. She stayed with them until 1956.
In 1961 the government decided to lift the ban on high street bookmakers and Ladbrokes were one of the first to really jump at the idea, buying several properties around the UK.
The success of Ladbrokes gained huge traction and over the next half century they made several sales and acquisitions. The biggest and most recent came with the merger of Ladbrokes and the Gala Coral Group. The deal was set to be worth £2.3bn and in turn would create the largest bookmaking group in the world, with around 4,000 betting shops and 30,000 employees.
What are their main markets?
Ladbrokes is definitely most popular within the UK and Ireland, making up a huge part of their total customer turnover. But, the brand is on a global scale, offering up services across Europe and in parts of Asia.
Are they part of a group?
As mentioned earlier, the recent merger with the Gala Coral Group means that Ladbrokes official name is that of Ladbrokes Coral. From a punters point of view the merger hasn’t really changed an awful lot in that the two companies from the outside run separately to each other.
Do they run high street betting shops?
In total, there are over 1,800 betting shops that are running the Ladbrokes name, over 3,500 combined as Ladbrokes Coral. Together they are easily the biggest high street brand on the market. In fact, they are such a size that the Competition and Markets Authority ordered the Ladbrokes Coral Group to sell off almost 400 betting shops as their share of the market would have been too large.
Do they sponsor anything?
Ladbrokes, as one of the biggest bookmakers in the world, have been synonymous with sponsorship deals in the past. One of their biggest actually came about in 2017 when they were awarded the rights as official betting partners to the Football Association. But, the £4milion deal was eventually pulled by the FA, stating that they were unable to continue with a betting partner of any kind.
They do have a long running sponsorship deal with the Scottish Professional Football League (SPFL) which began in 2015. Aside from that they have been huge in the likes of football, horse racing, darts and snooker, to name just a few.