Paddy Power are easily one of the biggest and definitely one of the most recognised brands within the betting industry. The company have become famed for having hugely successful (and some not so successful) marketing stunts in the past which has been able to set them apart from much of the competition.
In terms of betting, there is little that the company don’t do well. It’s probably fair to say that football and horse racing are their biggest sports, but then this true of most bookmakers. They love to offer something a little different though and within these sports you often get to bet on some pretty obscure markets, such as next manager to be sacked and tallest jockey at Cheltenham Festival.
Whilst these market types might seem like a novelty to most, and it would be hard to argue against that, when so many bookmakers are offering up the same betting opportunities with little to separate them, it’s nice to have something a little different to work with from time to time, which is where Paddy Power really steps up.
About Paddy Power
Paddy Power is widely regarded as the biggest bookmaker in Ireland – although this isn’t factually true – and they have been kicking about the industry since 1988. The company are still based out of Dublin, Ireland where their first ever high street shop was also purchased at the same time. For all the good that Paddy Power do online, they still have a very strong high street presence with almost 200 stores and 1,300 employees dotted around the British Isles.
The company have been famed with their innovative marketing strategies over the years, including the catchy slogan of ‘We hear you…’ highlighting their exemplary level of customer support. Their social media following – Twitter especially – is the biggest in the industry and they were one of the first online sportsbooks to really grasp the social media concept and tap in, reaping the rewards in return.
In terms of sports and markets, Paddy Power have left no stone unturned and with this brings dozens of sports and tens of thousands of betting markets to bet on. Paddy Power are probably best known for their integration of horse racing though, especially being Irish. The races they cover are as good as you will find and the ability to stream a lot of races through the website is an added bonus. They have also teamed up with The Racing Post to provide an overview of potential bets, which again comes completely free to Paddy Power users.
Paddy Power are also the first bookmaker to offer a Cash Card Plus. The card is essentially a MasterCard that is linked to your betting account, allowing you to access funds from any ATM instantly. The card also means you can pay for items at any point of sale that accepts MasterCard – which is pretty much all of them – totally revolutionising the way in you can use your betting funds and in turn, your betting account.
Some of the other features that are on offer include cash out betting, live streaming, sports radio, a well informed blog, form checker and phone bet, allowing you place bets simply by sending Paddy Power a text.
Pricing is pretty good on the whole with Paddy Power. As one of the biggest bookmakers in the world, you’d expect this, but it’s definitely a place that you could use on a daily basis safe in the knowledge you’re getting there or thereabouts the best price. It’s worth noting that Paddy Power offer up plenty of money back specials and price boosts as well, making them that bit more lucrative.
Ease of use
The site is really well designed and to be honest, we have no qualms with how it functions or looks. What we will say is that Paddy Power have a superb mobile betting app of which we actually find easier to use than the online version of the site.
The maximum bet limit set at Paddy Power is that of a reported £10,000. But, we know that they do accept bets higher than this, especially on events such as Cheltenham Festival or the World Cup Finals. We would suggest that if you are looking to bet more than this, then to contact customer support and they will likely be able to accommodate you.
It is worth noting that they do have a maximum payout limit as well. This is set at £1,000,000, but the amount will vary for each sport and even the stature of games within that sport. For example, the majors in darts and ranking PDC events have a max payout of £100,00, but all other events is limited to just £25,000.
There are no withdrawal limits at Paddy Power. The only limit you will find is with the Paddy Power Cash Card where it’s limited to £1,000 per transaction.
- Live chat: Available online
- Phone: 08000 565 275 (UK), 1800 238 888 (Ireland), 0044 2036369708 (rest of the world)
- Address: Paddy Power Betfair plc, Power Tower Blocks 1-3 Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4
The casino at Paddy Power has seen great success since they opened their doors in 2004. It’s worked brilliantly alongside the sportsbook and has really allowed the company to jump from simply being a bookmaker, to being a true online gambling site.
It’s powered by several software companies, including Gamesys, Electracade and Evolution Gaming, but the driving force behind it is undoubtedly that of PlayTech, who power the largest range of games.
The casino isn’t huge though and comes with around 150 games in total, many of those slots. But, they are definitely quality over quantity, and the fact that they have access to the Marvel comic games makes a trip to the casino section well worth it.
The poker room has been based on the iPoker network for a number of years now and it’s a really solid partnership. The games are some of the best and whilst traffic isn’t what it used to be, there are still plenty of games to choose from, if a touch thin at off-peak times.
Paddy Power have been keen to get moving with mobile poker technology and as result, they are one of the best on smartphone and tablet.
The bingo room has been about since 2006 and with it you are getting access to one of the most interactive that we have seen. The first thing that really jumps out are the chat rooms, which are a hive of activity.
The games on offer are powered by PlayTech, so straight away we knew they were going to be good. The range is huge, and include pretty much anything and everything, such as 90 ball, 80 ball, 75 ball, speed bingo, slots, scratchcards and Deal or No Deal.
Paddy Power Company Info
Where are Paddy Power based?
Paddy Power are proud to be Irish and are still based out of Dublin, Ireland. They do have offices situated all over the world though, with a second head office in Malta, often taking care of their gaming and bingo operations. But, the top dogs are all found in Dublin.
When were they founded?
Paddy Power has been in business since 1988, but the history of the company actually dates back much older than this. You see, the brand came about when three high street bookmakers, all based in Ireland, merged to try and take on the likes of William Hill and Ladbrokes, who back then were the biggest and the best.
The formation included that of Stewart Kenny, David Power and John Corcoran. The name as simply taken from the three based on the fact it was the strongest, and the ‘Paddy’ section simply refers to their Irish roots. The companies key to their success was to open shops in more mainstream towns and areas of these towns, rather than being tucked away out of sight like the majority of shops.
Their success was highlighted in 2001 when they had increased their share of off-course bookmakers in Ireland from 8% to a staggering 33% of all bookies.
The company went both online and public in the early 2000’s, which freed up a lot of cash meaning their growth could continue. They were able to acquire several independent high street bookmakers in the form of McGranaghan Racing, increasing their high street presence to 195 across the UK and Ireland in 2005.
The biggest deal in the company’s history and still one of the biggest the industry has seen to date has been the recent merger with Betfair in September 2015. The deal now makes Paddy Power Betfair plc the biggest gambling company in the world, with a reported value of around £12billion.
What are their main markets?
Paddy Power is still very much a UK and Irish brand, and it’s here where they see their biggest market share. But, the acquisition of Betfair has meant that between them they offer betting in dozens of territories, making them a truly global brand.
Do they run high street betting shops?
Paddy Power still has a big high street presence, operating over 350 betting shops across Ireland and the UK.
Do they sponsor anything?
Paddy Power do sponsor a number of different teams and events. But, in true Paddy Power style, they do things a little differently than most. They are official betting partners of Arsenal FC, but aside from that they target lower league teams needing a bit of a boost, such as Shamrock Rovers, Farnborough FC and have even sponsored that of Sea Horse Racing….whatever that is!