Unibet Screenshot

Unibet Review

Unibet are one of the oldest online sportsbooks going. Formed in 1997 the company have seen strong growth from a range of markets and with that they’ve been able to gain a huge following around the world, but most notably across Europe. To give you idea of the scale of the company, they currently employ over 1,000 staff, impressive numbers when you consider they don’t have any high street stores.

The bookmaker is definitely one of those that you could class as an all-rounder. They cover pretty much all bases, but one that really stood out for us was their design. The sportsbook is as good aesthetically as you’re going to find, which really helps in terms of usability and functionality.

Sports wise, they are strong with pretty much all they do, but it’s horse racing and football that are the two standout sports. The market coverage is as big as you will find and over the last couple of years have been able to bring their pricing structure much more in line with industry standard and even better than that.

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About Unibet

Unibet are brand that have made massive strides over the last 5 or so years. The company are a truly European bookmaker and by this we mean that they target marketplaces based all over Europe and particularly Scandinavia. The brand has been about since 1997 and from there have gone on from strength to strength.

What’s been interesting to see is that Unibet have acquired a number of already established bookmakers, none higher profile then that of Stan James. This has allowed the Unibet Group to then integrate other markets, but by using separate brands, rather than just the Unibet brand alone. This has result in record high revenue numbers in 2015 of £354million and a employee database of will in excess of 1,000.

Best features

In terms of sports that are on offer, you really cant go wrong here. There’s a great range, but the what’s probably most important and at the same time most impressive, is that each of them seem to have great coverage. The likes of football and horse racing are always going to be right up there, but sports such as Australian Rules Football, Darts, Rugby League and Basketball have fantastic followings, which is not something that all bookmakers can stake a claim to.

The site also includes features such as their expert opinion section which includes information from Unibet ambassadors, such as England legend, Glenn Hoddle and their mobile betting app which we must commend on being excellent, including pretty much all sports and markets from the online bookmaker.


The pricing at Unibet is more than competitive as well. We wont go as far as saying that they are the best in the business or really trouble the top dogs, but they are just very, very solid and you certainly wont be losing too much value betting with them on a regular basis.

Ease of use

The design of the site has to be one of the best features of it all for us. The industry that we are in now is so saturated, where so many bookmakers offer the same features, so it often comes down to design to seal the deal. We can tell you right now that Unibet looks and feels amazing.

Maximum Bet

Unibet don’t actually state a maximum bet allowance on site, but we are aware of accounts that have had limits placed on their accounts for a variety of reasons. But, it is worth noting that should your account be placed on a limit you will still be able to bet higher, just you will need to get manual approval for your bets, a process that doesn’t take all that long.

Customer Support

  • Email: info-uk@unibetsupport.com
  • Phone: 0800 329 393 (Inside UK), +44 (0)2072 578701 (Outside UK)
  • Address: Suite 2B, 143 Main Street, Gibraltar, GX11 1AA

Other Products


Unibet Casino ScreenshotThe casino is one of the better ones that we have come across that are linked to sites primarily focused on the sportsbook. It’s been open since they started betting online and with it they have a ton of knowledge from within this sector.

They have been able to add in a number of software providers, including the likes of Microgaming, NetEnt and IGT, some of the biggest game developers in the industry. As a result, their game catalogue is about as big as you’re likely to find, which is one of the reasons why so many punters keep coming back.


Unibet Bingo ScreenshotThe bingo software is powered by Relaxed Gaming, who admittedly aren’t one of the biggest of their kind. But, they are still able to offer a sound range of games including, 90, 75 ball, slots, instants, casino games and live casino games.

We were really impressed with how interactive the software is though, and at pretty much each time we tested it we found there to be a buzzing chat section. Whilst we aren’t delving too much into the bingo bonuses here, we will state that they have some of the most user-friendly clearance rates that we have seen.


Unibet Poker ScreenshotUnibet are quite unique in that they offer their poker room on their own network. They took the step in 2014 to move away from the Microgaming network and at the time the decisions looked a little strange. But, looking back, it seems to have worked out well.

What the move has done is allow the games to be much more user-friendly, by that we mean that fewer regulars can be seen as the games don’t get as much traffic. The lack of traffic is a bit of an issue, especially at off-peak times, but the flip side of this is that the games are much softer than most networks these days, which has to be a huge positive.

Unibet Company Info

Where are Unibet based?

Unibet are very much a Swedish brand and hold strong to their Scandinavian roots, with offices based out of Stockholm. But, these days they are strongly linked with Gibraltar, and it’s here where they have their main head office and where they are fully licensed.

When were they founded?

They were founded in 1997 and started life basically offering their services to that of Scandinavia. Since their huge success over there, they made the decision to switch worldwide and now operate in over 100 countries and have a player database of over 15 million.

In more recent years they have been extremely active in the purchasing and selling of different brands from within the industry. Some of the higher profile ones include:

  • 48 licenses within the Danish market in 2011
  • Acquisition of Bet24 in 2012
  • Purchase of Bingo.com for $8million in 2014
  • Partnership announced with software company BankID in 2016
  • Purchase of Stan James in 2015 worth £19million
  • Purchase of 32Red in 2017 for £175.6million

What are their main markets?

There are few companies that offer as large a global appeal than Unibet. To say they have a main market would be tough to narrow down, but a large number of their players come from Scandinavia and the UK.

Are they part of a group?

Yes, they are part of the Kindred Group. In total the group owns 13 brands, including the likes of Unibet, Maria Casino, Stan James, 32Red and iGame. They work in all sectors of the online gambling industry.

Do they sponsor anything?

Unibet are able to offer sponsorship deals to a number of sporting clubs. Their biggest at the minute is main sponsor of Aston Villa FC, based in the English Championship. On top of that they sponsor Warwickshire County Cricket Club, and also collaborating with Surrey CCC and Essex CCC, respectively.

Darts is another sport they invest heavily with, sponsoring some top event such as the Unibet Masters, Unibet Champions League of Darts, Unibet World Grand Prix and the Unibet European Championships.