Betting OffersEverybody likes a good offer, whether it’s a free pint down the pub or a BOGOF deal at the supermarket. And because bookies know you have plenty of choices of where to place your bets, it means that most of them are very liberal with their promotions.

From free bets when you sign up and reload bonuses when you top up to money back on losing bets and enhanced winnings, there’s almost always something you can use when betting. Some bookmakers even offer loyalty points on your betting which you can trade in for bonuses, cash or tickets to sporting events.

On this page we’ll be giving you the lowdown on all of these kinds of offers. Starting with the most lucrative of them all – the sign up bonus (but don’t worry, there’s plenty for existing customers lower down on the page).

Introductory Free Bets From UK Licensed Bookmakers

10bet - £50 Bonus
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad
Bet365 - Bet £10 & Get £30 in Free Bets
Bet £10 & Get £30 in Free Bets for new customers at bet365.Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
Betfred - Bet £10 & Get £50 in Free Bets
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. #ad
BetVictor - Bet £10 Get £30
18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly. #ad
Coral - Bet £5, Get £20
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
Ladbrokes - Bet £5 Get £20
18+ New UK + IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad
Unibet - £40 Money Back + £10 Casino Bonus
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply. #ad

Please note: All offers subject to terms and conditions and may have rollover requirements.

About These Bonuses

Sign up bonuses, as you can probably guess from the name, are given to you when you sign up to a bookie. And for obvious reasons, they can only be claimed once per site.

Most are in the form of a free bet (such as place a £10 bet with your own money and get £30 in free bets) but you do also come across some other types as well, including straight up bonuses (you deposit £x, they match it with £x in free cash) or even massive price boosts such as three times the regular odds for your first bet.

You can find a list of these above in a table for easy comparison. All of the offers listed are for UK customers as that’s where most of our readers are based. If you’re from a different country you may find the offers slightly different to those in the table.

The term ‘free bets’ is often used generically to describe any kind of bonus dished out by the bookies. But, as you’ll soon see, there are actually a number of different types of bonus that you can receive. Understanding these differences is the key to getting the most value from the promotions, and maximising your chances of coming out on top.

Types of Offer

In the grand scheme of things there are three main types of introductory offer:

  • Free Bet Tokens & Promo Cash – These are promotional credits that can be used to place bets without touching a penny of your own money. When given as a token you often need to bet it all in one go – so a £10 token cannot be split into two £5 tokens. Promo Cash, on the other hand, can be used as you wish – so if you have £25 in promo cash you could place one £25 bet or five £5 bets and so on. To get your free bet you’ll need to place a qualifying bet, which usually determines the value of the promotional credit – when this is a straight pound-for-pound match we call it a ‘matched bet’, but there are a couple of ‘bet £5, get £10’ type deals kicking around too.
  • Money Back Bets – The end result of a money back bet (RFB) is often the same as a free bet token where the stake is not returned, except that you must place the bet using your own money. So if you have a £25 RFB you need to have a minimum of £25 in your account to cover the stake. Sometimes the refund is given as a free bet, but the better offers are where it’s just refunded as cash. As with the FB’s above, the value of the offer is usually connected to the value of your qualifying bet.
  • Deposit Bonuses – Some sites will give you a bonus based on the amount you deposit, for example: deposit £50 and get a £50 bonus. Most bonuses are either a 100% or 50% match and are often given immediately upon making the deposit(although not always – you sometimes need to ‘qualify’ for the bonus first by betting your deposit ones) and almost always come with a wagering requirement (WR) – a total amount you need to wager before withdrawing. The main benefits of this kind of promotion are that the bonus itself is usually withdrawable once you’ve met the WR and that the bonus amounts tend to be higher than a traditional free bet.

Terms & Conditions

As with all promotions, even ones from the supermarket, there are terms attached to pretty much all of these offers. When bookies offer free bets they want to incentivise new customers to try their service out, what they don’t want is for people to register, get the offer and then never be seen again.

By law the terms have to be listed with the offer, and most are pretty good at keeping them simple. Below you’ll find a guide to the more common things you should watch out for when claiming these kinds of offers.

  • Minimum Odds – For both the qualifying bet (the one you place to activate the offer) and the free bet(s) there may be a minimum odds requirement. This is so you don’t whack it all down on a 1/100 shot and walk away an (almost insignificantly) slightly richer person. Minimums vary from the very generous (at time of writing Coral’s is 1/5) up to something around evens.
  • Eligible Bets – You may also be restricted on what kind of bet you place. Sometimes this may be on a specific event if the bonus is boosted for a high profile match, or it could be limited to a particular sport. Quite often you can bet on whatever you like, but certain bets will be excluded. In particular you’re unlikely to find any bonus or free bet that allows you to bet on pari-mutual markets.
  • Time Restrictions – Again this varies quite a bit, but most bookies have some kind of time limit on both how long you have to claim the bonus after signing up, and how long you have to use it before it expires. After all, they don’t want thousands of pounds in unused free bets kicking around in peoples accounts for years, mucking up their financial reports. Time frames vary from a couplr of days to a month or so.
  • Wagering Requirements – Finally, there’s what happens after you’ve used your free bet or received your bonus. Sometimes your winnings are yours to keep, no questions asked. Other times you may be required to place additional wagers before withdrawing. Turnover requirements tend to be fairly low at all the big bookies, and usually not much of a problem if you were planning on betting regularly anyway.

Offers For Existing Customers

Betting offers aren’t just limited to the introductory free bets and bonuses that we feature above. In fact, most of the better bookies run a wide range of money back specials on various sporting events throughout the year or even weekly free bet clubs.

Sometimes these promotions are limited to a single event but there are also a number of ongoing offers which have been running for months, or even years. These should be considered your go-to promos as they can offer some great added value to your bets day in, day out.

Below you’ll find a list of these offers which have been split into various categories to help you find the right promotion for the bet you want to place. We update this page every week as new offers are launched and old ones retired, however we do reserve this page for promos that cover multiple events – for details of one off promos, see the latest betting offers section of our blog.