The evolution of the gambling business has been pretty fierce within the last decade or so. The old guard of high street bookmakers that have dominated the industry for so long have been forced to up their game from fresh, online newcomers.
188Bet is a great example of this and whilst they aren’t the perfect bookmaker by any means, their ability to jump into the industry with a cutting-edge design, competitive odds and a host of sports and markets to bet on has been one of the driving forces behind the evolution of online sports betting.
The design of the site is something that jumped out on us soon as we landed within the site, and also something that we loved. But, their pursuit of dominance within the e-sports gambling sector probably signifies where the new-breed of online betting sites see the industry over the next 10 years, with 188Bet leading the way.
188bet have been steadily growing in the online betting industry since the sprung onto the scene back in 2006. Since then they have gone on to provide an in-depth sportsbook, whilst also working hard on improving their brand by singing huge sponsorship deals. Some of them include Newcastle Falcons (rugby), Wigan athletic (football), Aston Villa (football), Chelsea (football), Everton (football) and Manchester City (football).
The bookmaker includes a really good range of both sports and markets, with football and horse racing being their biggest component, for this section of the sportsbook. Outside of these two you will find a goof mix of other sports, and they are particularly good at covering American sport such American Football, Baseball and Basketball for example. Market coverage from thin their range of sports is generally pretty solid, but some less popular sorts do really tend to suffer and it’s almost questionable as to whether they are worth covering at all.
A feature that 188bet employs and one that very few, if any bookmaker at all, is offer up a traditional homepage to the site. So, this page doesn’t include loads of betting markets that you would normally see when you enter a bookmaker, but it instead allows you to read the latest articles from their blog, seeing which events are kicking off, read reports on betting trends and just generally keeping up to date with what’s going on at 188bet. Like we say, it’s something unique to the online betting scene and a feature that we really like.
The pricing structure at 188bet has always been a strong part of the make up of the bookmaker. They are consistently there or thereabouts with prices and are especially good with horse racing, being the sport that you could argue was their ‘bread an butter’.
Ease of use
The design of the 188bet site is a real treat and its so east to navigate to where you need to be. In an industry that is widely known for repetition, the 188bet design is truly unique and we loved the clean, modern finish that you get when using their bookmaker.
Like many sports books these days, the maximum you can stake isn’t actually listed. But, the site does the maximum you can win from a single day of betting as £1.5million. It’s quite the sum to be fair and more than the vast majority of you reading this will ever read.
We know from fact that some markets are limited to how much you can wager though. As the site doesn’t have any information in regard to exact amounts we would assume that you will simply be rejected the stake within the betting process.
The method in which you are withdrawing your funds will limit the amount that you are able to withdraw. For example, Visa and MasterCard are maxed at £20,000, Cheques at £20,000, Skrill £50,000 and Bank transfer £250,000.
- Phone: +44 (0)2037 695910 (Europe)
- Email: email@example.com
- Address: Ground Floor, St George’s Court, Upper Church Street, Douglas, Isle of Man IM1 1EE
The casino is a great extension to the sportsbook and with it allows you to tap into a good range of games. The casino is powered by software from Microgaming, NetEnt, Quickspin and Skillzzgaming, serving up a real mix of games within. Although, we will say that Microgaming do make up the vast majority of the games, which is never a bad thing!
In total, there are over 500 games to choose from, which is a crazy amount. One of their latest collaborations has come with NetEnt, who we think are one of the best for casino game design. We really liked the fact that 188Bet have added a NetEnt dedicated section, so you can see the games that they’ve added, a feature most casinos lack.
The poker room is also powered by Microgaming, but we would have to suggest that it’s probably the weakest link within 188Bet. It’s not necessary their fault though, as the software on the Microgaming Poker Network is dated at best.
But, you get a good range of games to choose from and the traffic is pretty good. 188Bet do add a lot of their own tournaments as well, that can only be accessed by their own players, which is a welcome addition to an ageing piece of software.
188bet Company Info
Where are 188Bet based?
188Bet are based out of Isle of Man. This is where the company operates from and is where you are going to be speaking with most of their staff. Whilst they do include a UK phone number, we haven’t been able to track down any offices within the UK, so we’d assume that a call centre has been set up (likely within the UK) primarily for this part of the business.
When were they founded?
The company were founded in 2006. Unfortunately, aside from that, we don’t know an awful lot about their history.
What are their main markets?
The European and UK in particular markets are huge for 188Bet. In fact, these are now their biggest earners and the site has been set up to reflect this. But, they also have a huge following in Asia, and the site is actually viewable in Chinese, a feature that not to many bookies can offer.
Are they part of a group?
Yes, they are part of the Annatar Limited Group, also based out the Isle of Man.
Do they sponsor anyone?
188bet are main sponsors of the Wigan Warriors, one of the UK’s most successful rugby league teams. It’s a bit of strange sponsorship, we will admit that, especially given that 188bet have strong ties to Asia, but one that clearly works for both parties. Previously, the bookmaker has worked within sports such as football, cricket and snooker.